Bitpanda, an Austrian-based crypto exchange service company, and French-based financial app Lydia announced today they’ve joined forces to offer Lydia’s 5.5 million users access to cryptocurrency.

Lydia will leverage Bitpanda’s White Label Solution, an API-driven infrastructure that enables organizations to provide their users access to crypto exchange.

Founded in 2014 as a crypto-trading company, back in June of this year, Bitpanda entered the B2B2C market by launching its White Label Solution, which allows online platforms the ability to offer their users access to cryptocurrency trading that is compliant and secure, with the look and feel of their brand.